Sturgis Baybee!

Victory Challenges Riders @ Sturgis

Garage Films packed up and headed to Sturgis, South Dakota for Victory Motorcycles. The idea from the creatives at the Integer Group was simple, yet daunting -- get Harley riders to hop on a Victory Motorcycle for a spin.

Using the former real-life Marine Drill Sargeant Lee Ermey, Garage Film’s Rock directed him to take it up a notch, and truly challenge these dedicated and enthusiastic riders at the showcase motorcycle event of the year.

These national spots are running now, and the odds are you’ve seen them. But in case you haven’t, check them out here.